Originally published in 1989, this ground-breaking ethnographic exploration of tattooing—and the art world surrounding it—covers the history, anthropology and sociology of body modification practices; the occupational experience of the tattooist; the process and social consequences of becoming a tattooed person; and the prospects of "serious" tattooing becoming an accepted art form. Curiously, despite the greater prevalence of tattoos and body modification in today’s society, there is still a stigma of deviance associated with people who get or ink tattoos.

Retaining the core of the original book, this revised and expanded edition offers a new preface by the author and a new chapter focusing on the changes that have occurred in the tattoo world. A section on the new scholarly literature that has emerged, as well as the new modes of body modification that have come into vogue are included along with a new gallery of photographs that shows some splendid examples of contemporary tattoo art. A directory of artists' websites invites readers to discover the range of work being done around the world—from “suits” (full body tattoos) to skulls.

The English middle class in the late nineteenth century enjoyed an increase in the availability and variety of material goods. With that, the visual markers of class membership and manly behavior underwent a radical change. In The Cut of His Coat: Men, Dress, and Consumer Culture in Britain, 1860–1914, Brent Shannon examines familiar novels by authors such as George Eliot, Anthony Trollope, Thomas Hughes, and H. G. Wells, as well as previously unexamined etiquette manuals, period advertisements, and fashion monthlies, to trace how new ideologies emerged as mass-produced clothes, sartorial markers, and consumer culture began to change.

While Victorian literature traditionally portrayed women as having sole control of class representations through dress and manners, Shannon argues that middle-class men participated vigorously in fashion. Public displays of their newly acquired mannerisms, hairstyles, clothing, and consumer goods redefined masculinity and class status for the Victorian era and beyond.

The Cut of His Coat probes the Victorian disavowal of men’s interest in fashion and shopping to recover men’s significant role in the representation of class through self-presentation and consumer practices.